As Amy Porterfield said here, you can have the best content out there and a world-class marketing strategy but if you are not sharing them on the right platform you are losing money in your business.
Having a social media presence gives you the necessary leverage to grow your business in today’s competitive environment. Social media provides you with a way to uniquely present and grow your brand. It helps you to create a distinct identity for your brand.
But just being on the most popular social media platforms doesn’t solve all your problems. You need to be on the right best social media apps. Choosing the right platform plays an important role in growing your brand, but how do you choose the right and popular social media platform for your business?
The answer to this question varies from business to business. Before choosing one particular platform for your business, consider answering these questions first.
- What are your goals for the business
- Who is your target audience
- On which top social media apps your audiences hanging out
- What is your niche
- Which top social media apps are your competitor using
- What is your goal for choosing a particular platform
- Are you going to run ads in the future
1. What are your business goals
Before even beginning your business you need to define your business goals so that you can create a clear strategy for growing your business and decide which are the best social media apps are for you . Setting attainable goals and monitoring them will help you stay on the right track and will help you head in the right direction. All your goals are important no matter how small they may be, achieving small goals will help you with achieving your big goals. Goal setting will make sure that you will achieve success in your business.
2. Who is your target audience
For your business to be successful you need to have a clear idea of who your target audience is and on what top social media apps they are on. When you do not have an idea of who you are selling your products and services to; you will end up promoting to everyone and in all the noise your brand will suffer. Having a clear idea of your ideal audience will also help with your digital ads. With clear ideal customer data you can precisely target people who are interested in your services, this will increase your ROI.
3. On which top social media apps your audiences hanging out
After locking on your ideal audience you will now have to find on which popular social media they are on. Knowing where your ideal clients are hanging will help to create a more sustainable social media strategy. You can directly connect with your audience by benign where they are.
4. What is your niche
As important as a popular social media apps are to your business, deciding a niche is also equally important. Having a clear niche will make sure that you will always have a dedicated community and clarity in your work.
This will also provide you with a clear idea about who your target audiences are, what are their problems, and how you can solve them.
Niche also plays a critical role in deciding which are the best social media apps for your business. Some platforms are more suited for a particular niche, while some cater to a completely different audience.
For example, if you are a wedding photographer, the most suitable and top social media apps for you would be Instagram and Pinterest. Instagram and Pinterest both are visual platforms where you can showcase your photography much more easily and build a business on these platforms.
Linkedin on the other hand is a more professional platform where people won’t be looking for a wedding photographer, so it makes no sense to build your wedding photography business on Linkedin.
5. Which top social media apps are your competitor using
In building your business don’t forget to keep an eye on your competitor. This will give you an idea about what is working for your competitor and what is not, and you can make an informed decision based on the analytics and data.
If your competition or your niche-related content is not showing up on a particular social media apps, then that platform is not an ideal choice to start building your business on.
6. What is your goal for choosing a particular platform
Having a goal for your business is important, but knowing why you are choosing a particular poplular social media platforms is also equally important. Set a goal for a platform, before choosing it.
For example; If you want to build a community with a loyal audience then FB groups should be your ideal platform. Those are still the most impactful feature of Facebook. They provide a chance for 1–1 interaction which can help you build authority and credibility much faster.
If your goal is to drive traffic to your website or e-commerce store then Pinterest is the right platform for you.
Having a pre-decide goal will make it much easier to choose the right platform for your business.
7. Are you going to run ads in the future
This is honestly a no-brainer. If you want to build a business you need to use the combination of both organic marketing and ads. Facebook is still the most powerful platform when it comes to running ads. There are still billions of active users on the platform.
According to your business’s needs, you can decide which ad platform is better suited for you. Facebook/Instagram ads or Google ads.
This comes in the later stages of marketing so need to worry about this when you are probably just starting to build your business.
No matter if you are a new business owner or already have an established business, if you don’t have an online presence, your business doesn’t exist. After Google, social media is the one place where people will look for your business; doesn’t matter if you sell products or services your brand needs to be on the top social media apps.
Choosing the right and the best social media apps for your business is a crucial decision that can have a significant impact on your success. By asking yourself the seven questions outlined in this blog post, you can identify the platform that best aligns with your target audience, niche, goals, and marketing strategy.
Remember, not all the top social media apps are created equal. Each platform has its own strengths and weaknesses, and it’s important to choose the one that is best suited for your business. By taking the time to consider these questions and do your research, you can make an informed decision that will help you reach your audience, achieve your goals, and grow your business through social media.
Some extra love for you beautiful peeps who made it through.
Why is it important to have a consistent brand voice across all the top popular social media apps.
Having a consistent brand voice is really important when building your brand. And this is the reason why you need a consistent brand voice across all the social platforms.
- 80% of consumers want consistency
- Social Media is a space where you can be more conversational
- People purchase based on the feeling they get from your brand
- People engage more with a brand with a clear and consistent voice
- Unclear voice leads to messy messaging
- Messy messaging makes it harder to engage with your audience
- Not engaging with your audience makes you look unprofessional
- Showing unprofessionalism through inconsistent branding leads to a loss of trust
Comment below and let me know how you chose the best social media apps for your business. You can also contact me if you have any further questions.
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